Bridget and JB review the challenges that cannabis companies face when it comes to advertising. JB offers creative solutions including sponsorships, co-op advertising and hyperlocal, digital marketing.
Show Notes: 0:00 Lift off 1:20 Overview of cannabis advertising challenges 3:19 JB Sugar introduces himself 6:30 Meta and Google restrictions 7:00 Register on Bing 11:00 VT's advertising regulations 13:55 VT CCB's proposed rule changes 15:45 Identifying your audience 18:10 Proving audience is 85% 21+ 19:30 How programmatic advertising works 24:30 What conversion looks like 26:35 Determining marketing budget 27:45 Co-op advertising 30:55 Event sponsorships 31:40 OTT (Over the top television) 33:15 Do VT rules apply when advertising on digital platforms based outside of VT? 35:06 Search engine optimization 38:56 Cannabis advertising is "lower funnel" 41:40 Establishing VT "craft cannabis" 43:10 Creating a thriving industry requires robust advertising 44:45 JB's 420 plans 45:15 The 3 Hippie Holidays
